The year's strongest body of work in the category.
A genre PALMA, recognising the creator whose work in this category most clearly set the standard across the qualifying year.
Open to creators aged 18 or over. Category placement is self-declared at nomination, PALMA asks for no physical description and records none, and a creator may be nominated in more than one category.
Judges weigh production quality, range and consistency across the year, and are briefed to disregard follower and subscriber counts.
Finalists in this category are announced once judging is complete. Nominations close at the end of the nomination window.
What the work means to the people it reached.
How squarely the work sits in the category it was entered in.
Scores are submitted independently by each judge and are immutable once submitted. Audience size is not a criterion.